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WE DON'T RUN TRACK & FIELD. WE RUN THE CITY
WE DON'T RUN TRACK & FIELD. WE RUN THE CITY
WORLDWIDE SHIPPING
WORLDWIDE SHIPPING
PRONOUNCED: /ˈhʌɪfəneɪt/
PRONOUNCED: /ˈhʌɪfəneɪt/
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THE STORY

SO FAR

"Creating a brand that tailors to multi-hyphenated individuals in the same way that a sports brand would to athletes has always been a dream of mine.

I imagine the city providing the arena for performance, as opposed to stadiums, gyms and running tracks.

The story of the HYPHNT who provides the cogs to keep the wheels turning in their field needs to be shared in style!".

Jason Black - Founder

S.I.M.S

HYPHNT presents: Step In My Shoes - S.I.M.S puts you in the shoes of some serious multi-hyphenates.Each episode offers an intimate look at what truly defines the HYPHNT — their passions, skills, and interests that intersect and seamlessly fuse a spectrum of endeavours into one cohesive career. This series isn't just about personal stories. S.I.M.S is a celebration of resilience, creativity, and the relentless pursuit of carving your own lane.

BASHY

Step into the shoes of a certified multi-hyphenate, celebrated in both music & film - the one and only Bashy.

JACK CANNON

Step into Jack Cannon's shoes - the co-founder of well renowned jewellery brand Hatton Labs.

KIILU

Step into the shoes of the multi-hyphenate Kiilu as he takes us on a personal journey.